Cash App invited Gen Z to a game of Truth, Dare, or Dollar on TikTok. A twist on the classic Truth or Dare, this branded effect challenged circles of friends to spill the tea, complete mischievous dares, or tap out by sending their friend a dollar. The result? Over 106M views, 239K+ engagements, and over 23,000 hours of game play.

2023

Agency – ATTN: // Role: Design Development 

3X AWARDS: WEBBY AWARD, ONE SHOW BRONZE PENCIL, SHORTY AWARD