AliExpress set out to reshape its presence on social—not just to sell products, but to build trust and feel culturally connected. I helped translate the Shop and Awe strategy into a social content template system that reflected the brand’s vast catalog and optimistic tone. Everything was designed around the brand’s messaging: if you can imagine it, it’s on AliExpress.
2025 - PresentAgency – ATTN: // Role: Design Direction and Development TikTok Newsroom, LinkedIn, EntrepreneurCreative Team: Daniel Carlsson, Kelsey Liggett, Sidney OcampoShop and Awe
